Recognising Audiences- Who watches music videos?

Recongnising Audiences- Who watches mucic videos?

In order to find a suitable audience for my own music video, I needed to research into different types of audiences who listen to particular genres of music, but also if these audiences will consume music video content. 

I then decided to research into different audiences. By doing this, I found that within each element of defining audiences, there are multiple sub-categories that can be recognised.

There are 3 main categories I need to consider when thinking about who my target audience will be:

The Age Category consists of:

• Children
• Teens
• Young adults
• Adults
• Elderly

Although it isn't exactly defining specific ages, this gives me an insight into the general age groups I must consider. 

  Gender:

• Male
• Female 

 Class and Status:

• Working Class
• Lower Middle Class
• Upper Middle Class
• Upper Class

By conducting research into the different age categories, I think that my most likely target audience will be teens and young adults, both male and female, from working to upper class. This is because I think that I will be making a music video for an indie or pop/indie track, producing a narrative, and i think that this will most interest these age groups. However, I will conduct futher research into the specific audiences which consume indie music videos.