Audience research- Quantitative questionaire

Audience Research

As a follow up from my secondary research conducted on different audiences, I decided to produce a quantitative questionnaire, looking into what people prefer in a music video. For this part, I decided to ask a broad range of ages, just to see general opinions on the subject of music videos. I will then produce a qualitative questionnaire, asking people their opinions on some typical and essential factors of music videos. This way, I should be able to gain a wide understanding on what can make my music video successful.

I decided to ask the same amount of females and males on their opinions. This way, I feel as though I could gain data which I could generalise and that was reliable.

By conducting this quantitative questionnaire I have learnt that music videos are watched fairly frequently, and are popular amongst a range of age groups. The most popular genre was from my questionnaire was Indie, with the Pop genre falling shortly behind. This means that when creating my video, I could chose either Pop or Indie, which is what I had planned to do, or use a pop song and create a music video including narrative conventions. In terms of what video people like to watch, there wasn't a clear difference between the options given, but realism and cinematic proved to be popular amongst my audience surveyed. This is good because it means that I can be creative and include elements which I have identified from music videos that I have analysed previously. My questionnaire also shows that people prefer a narrative based music video than a performance based video. This is good because it means that I can stick to my original plan of basing my video around a narrative, meaning I can create a hopefully meaningful music video. I will also attempt to avoid having a generic or boring storyline, as well as acquiring the best actors possible so that this aspect doesn't let the video down. In order to avoid a boring storyline, I will plan my video carefully, gaining audience feedback from my specific target audience in order to tailor it to their needs. I also found that audiences like some link in terms of lyrics and video, so that there is some connection and that it won't be too boring. In order to avoid this, I hope to link the song and video slightly whilst maintaining an exciting storyline.