Magazine Advert- Two Door Cinema Club

Two Door Cinema Club Magazine Advert

Two Door Cinema Club are an Irish indie rock band from Bangor and Donaghadee in County Down. The band formed in 2007 and is composed of three members.

This particular poster was used to advertise the tour after the release of their debut album, released in 2010. What initially drew me towards this album was the image of the cat. This is a iconic image, as I don't think it has a hidden meaning, as it is just a cat. This image is striking and memorable, as it isn't something you would expect to see on a poster for a band. This same image of the cat wearing a cardboard crown is used on the front of their debut album called 'Tourist History'. The overall colours and tones on the magazine advert are almost as though it has been taken through a Polaroid camera or a film camera with a aperture to give a washed out appearance. I think this is particularly effective because it adds style and an indie/vintage feel to the advert. I would like to use this kind of effect and style in my own magazine advert and album cover, because I think it is particularly effective.

The image has also been edited to accentuate the cat's eyes, and to almost draw the audiences attention straight to the eyes. The colours are fairly washed out on the poster, but the eyes are vivid and bright. The effect makes it look as though the eyes are glimmering in the artificial light that is being shone onto the cat, replicating how cat's eyes beam in a car headlight, to which the cat does appear to look quite startled. Furthermore, the direct address from the cat captivates the audience, but also the lines look as though the cat is attempting to hypnotise the audience. The cardboard crown almost makes the cat seem superior to the audience, as it somehow adds to the cat's importance.

The typography of this magazine advert uses a simple, white sans serif font which cleverly brings together both the top and bottom of the advert. The 'Two Door Cinema Club' headline is mainly bold, but the 'O's' and 'C's' are not emboldened. I think this is particularly effective because it draws the reader into the title, again creating that indie/retro feel which represents the band's image perfectly therefore creating diversity. At the bottom of the magazine advert, the same text and font is used but much smaller, with the dates in a regular sans serif font, whilst the names of the venues are in the same font, but in bold, therefore making this information stand out to the audience, as the venue is very important. All of the text is very central, but the main feature is definitely the image of the cat and the name of the band, to which first draws the attention of the audience.

What I have learnt...

I think that the overall look of this magazine advert is particularly effective. This is because it is creative and unusual, so the image will stick in the audiences mind. The continuity from the other merchandise is also particularly effective, as again this is successful marketing because it interlinks all of the features. In addition, I really like how the text is all similar, and that the bands name is the main focus, it is bold and central to the image. The white font gives off a professional finish, and I like the vintage feel of the magazine advert. This advert has inspired my own design for my magazine advert as I feel this is both creative and effective.