Thursday 10 November 2016

Final Magazine Advert

Final Magazine Advert 

This is my final magazine advert. I have made slight changes to this after my previous draft. I have made slight changes to the colouring of Nathan's face. I did this using the 'blur' tool, by selecting the lightest part of Nathan's face. I then used this colour to smooth out any imperfections. I also used the pen tool to add black and white to areas of his face to add a contoured effect. This is because pop stars on magazine posters always look very perfect and so this is the finish I wanted. Overall, I am very pleased with my magazine advert.

The making of my magazine advert


Final Digipak Plan

Final Digipak Plan

This is my final Digipak plan. As with the magazine advert, I contoured and smoothed out any imperfections on Nathan's face to made him look like more like a popstar. I also altered the brightness on the top right as the front image of Nathan was slightly too dark. Overall I am very happy with the overall finish of my digipak.


Final digipak images

Audience Feedback: Third Digipak plan

Audience feedback- Fifth Magazine Advert

Audience feedback- Fifth Magazine Advert 

Image result for audience feedbackSince the last magazine advert, I have worked on changing the colours significantly as I know this was the main element that was letting my product down. I therefore have created a much brighter and lighter magazine advert, which I think is much more eye catching which is better when trying to market an artist. I also added my own record labels to link to the digipak. 

I asked my audience for some feedback and this is a summary of what I received:


  • The image isn't as pink so this is much more effective.
  • The image is much clearer.
  • The background looks much greener, vibrant and more inviting.
  • The logos and record labels in the bottom corner look professional.
  • The font looks much better and clearer, contrasting nicely against the performer.
  • His skin could be perfected for a much more professional finish.
For the final edit I am going to work on contouring his skin and perfecting it using tools on photoshop to make the poster really high quality. 

Fifth Magazine Advert

  Fifth Magazine Advert

Third Digipak plan

Third Digipak Plan


Raw Images for digipak







Tuesday 8 November 2016

Final Edit- Fall At Your Feet

Final Edit

Here is the final edit of our music video for the Saint Raymond track 'Fall At Your Feet'. for this final edit, Izzy and I took the advice from our final set of audience feedback by reviewing where the footage cut to the beat. We wanted this to be perfect, so that the beats were cutting exactly to the rhythm of the music. We also trimmed some of the footage if there were any bits of footage where there was a significant length of time before anything actually happened. 

We now feel as though this is at a high enough standard to submit as our final draft edit.

Monday 7 November 2016

Final bit of editing- 06/11/16

Final Day of Editing!

Today we did the final bits of editing to complete out music video. After completing audience feedback we found that the end of our music video should be much more abrupt and slick with the editing so that each shot cut directly to the beat towards the end of the song.

Here is the final bit of footage we edited at the end in order to make the video more sleek.

This was a minor change to make but we really wanted the music video to be something we could be really proud of. We now plan to gather audience feedback for the final evaluation stage to see what our target audiences think of our final product.

Friday 4 November 2016

Seventh Draft Edit

Seventh Draft Edit 

This is my seventh draft edit of the music video. I have made changes based on the previous audience feedback and plan to gather more audience feedback for the next draft edit. 

Sixth Draft Edit

Sixth Draft Edit

This is my sixth draft edit of the music video. I have made changes based on the previous audience feedback and plan to gather more audience feedback for the next draft edit. 

Editing- 04/11/16

Editing again...

After gaining audience feedback on the previous edit, we decided to make the changes based on our own judgement and also on the audience feedback too. We firstly decided to make sure that the performer appeared on the line 'stop stop go' and not half way through the lyric. This just works better on the eye for the audience and makes it look much more polished. 
We also changed the editing so that it cut away from 'maybe' because again, the footage looks much better if full lines are presented to the audience. We also amended a jump cut at 2.03 as it didn't look right in context of the music video.

Finally, we edited at 3.37 to cut away before cutting back the performer. This was a jump cut and we should have avoided this in the first place but we are fixing it now to make the music video even better. This will make the video look much more like a music video. 

Thursday 3 November 2016

Audience Feedback- Fifth Edit (Music Video)

Audience Feedback- Fifth Edit 

Image result for audience feedbackAgain, as with all the previous edits, we carried out audience feedback to see how we could still improve. Here is a summary of what we found and we have taken this on board. Will make these amendments on the following edit. We didn't make some of the improvements mentioned last time as we thought that we knew better (obviously not) so now we plan to change these too.
  • Still should cut to the performer on 'Stop stop go' for the first words.
  • 1.26-31 this should cut away from 'maybe'.
  • At 2.03, there is a jump cut which doesn't look quite right in context of the music video.
  • 2.36 is out of synch.
  • 3.37 you should cut away before cutting back to Nathan. The jump cut here should be avoided when round and round starts again so it looks more like a music video.

Fifth Draft Edit

Fifth Draft Edit

Here is our fifth draft edit. Here, we tightened up on some of the editing as we were aware that some shots didn't cut exactly to the beat of the song. By doing this, it should be much better on the eye and look much more professional. The smaller elements still need editing but this video is still a working progress. We also added a ending which acted as more of a closure for the video, rather than it ending abruptly like it did before. 

Editing- 03/11/16

Editing, editing and more editing!!

Today we decided to edit again to work towards another draft edit of our music video so that we can continue to improve further. Our audience feedback showed that we didn't need anymore filming but some of the editing needed tightening up on, for example cutting exactly to the beat of the song to make it look effective. 

We also edited so that the performer should now appear at the start of every line and not half way through. We also changed the editing to become much faster on the 'round and round' lyrics so that the shots are much quicker and cut to each beat, making many of the shots shorter which should make the video much more entertaining for the audience. 


Audience Feedback- Second draft digipak

Second Draft Digipak Edit

Image result for audience feedbackI have asked for further feedback for the second draft of the digipak. This way, I can make amendments based on audience research and my own judgement to improve the quality of my digipak. This is the first draft with the new model as previously I had used a female, but after receiving audience feedback I found that this didn't link to the music video or sell the artist appropriately. 

Here is the feedback summarised: 

  • The front is way too pink, Nathan doesn't look human.
  • The front cover is also too dull, it isn't eye catching. 
  • They look a bit 'samey' perhaps you should cut out Nathan for some of the inside slides to add variety to the design.
  • It would look good if you cut out your performer onto a white background.
  • I really like how the front and back images are colour and the inside is black and white.
From this information I know that using black and white for the inside panels is effective whilst having coloured outer panels is also effective too. This is something I am not going to change. However, for the front image, I need to edit the colours again and alter the brightness and contrasts because I agree, it is definitely too pink and makes my performers skin look sightly odd. This is something I plan to change in the following edits. 

Second Digipak Plan

Digipak plan

Raw images for second draft digipak

 Images for digipak





Wednesday 2 November 2016

Audience Feedback- Fourth Draft Magazine Advert

Audience Feedback- Fourth Draft Magazine Advert

Image result for audience feedbackAfter receiving audience feedback on my third draft edit of the magazine advert, I decided to act on the feedback to create the next draft. I decided to play with the manipulation of the image in order to create something that looked unique whilst maintaining the overall design of my magazine advert.

Here is a summary of the feedback I received: 
  • The image is too pink, you can tell that it has been edited too much.
  • The subject is focused and the background is blurred which creates a nice effect.
  • The contrast of the white font on the purple/pink shirt looks good.
  • The image is a bit too dull.
  • The white writing at the top isn't clear against the background so this information could be missed. 
  • More logos could be added to the bottom.
I am therefore going to make the image less pink so that the contrasts with the text work better, just to create a much more polished product. 




Fourth Draft Magazine Advert

Magazine Ad





Audience Feedback- Fourth Draft Edit (Music Video)

Audience Feedback- Fourth Draft Edit

After completing a fourth draft edit we feel as though our video is really coming on nicely. We know that there are weaker areas to our music video and plan to amend these, but again, we find that it is incredibly useful to gain audience feedback. This is a summary of what people have said for Izzy and I to improve our music video even further.

Image result for audience feedback
  • I don't think anymore filming is needed but the editing still needs tightening up, for example cutting EXACTLY to the beat of the song. This will look very effective. 
  • In terms of editing, you should try to edit so that each time Nathan (the performer) appears, he appears at the start of each line of a lyric. 
  • Nathan needs to appear on 'Stop stop go' because this is when the lyrics begin, so it would work better if he appears here.
  • 0.58 shouldn't be sped up.
  • The 'round and round' lyrics- the clips here should be shorter and much faster editing to go with the pace of the lyrics.
  • During 3.46-3.56 the shots are too long. They should be shorter for a sleeker effect.

Fourth Draft Edit (Music Video)

Fourth Draft Edit for Music Video

This is my Fourth Draft edit of the music video. I have made changes based on the previous audience feedback and plan to gather more audience feedback for the next draft edit. 


Editing again- 01/11/16

Editing again...

Today we edited again. This time we added in the new performance element where the performer is much more animated an therefore more entertaining to watch. 
This is part of the footage we added in.
As well as this, we needed to add titles to the beginning of the music video due to this element being a typical convention of music videos, as well as this element informing the audience of the title of the music video and the artist. We did this on Adobe Premiere Pro by selecting the 'titles' tool and then 'edit still frame' where we could then insert the titles. It was actually difficult to get the text central so I actually used a ruler and measured it on the screen. We opted for a white serif font as we thought this contrasted nicely against the background. We chose this from the drop down list, selecting 'felix'.



We also edited the end of the music video as in the previous edit we had left some of the performance element in colour, so we changed this to black and white. We also changed the end footage by selecting an actual order, as in the previous edit it was slightly disjointed. We also tightened up on some of the editing to try and get it to cut more to the beat, however this is something we plan to perfect more in the upcoming edits.