Digipak analysis- Adele '25'

Digipak analysis- Adele '25'

With Adele being one of the most successful artists of 2015, and recently headlined Glastonbury 2016, I though it would make sense to look at the other aspects, aside from the artist, that made her so incredibly successful.

 

The Cover

 

This digipak cover is very simplistic, with no name of the artist or name of the album. Adele was very successful with her '21' album and is therefore very well known in the music industry. Adele's face is almost her 'brand' as most people will be able to identify her from just her face. As well as this, Adele often stands and sings, using the power of her voice to perform without complicated sets. This is represented through this album cover, it is simplistic. I really like the colours used, as she used a Sepia effect for a more authentic and retro feel to the album.

The Middle Slides

 

Again, like the front cover, the middle slides are very simplistic. Seeing as this album is about Adele's journey as a person up until the age of 25, the photos in the album represent her journey in creating an album. This could be why all the photos are of her; symbolising how the album reflects and is about her. Again, there is no text on these middle slides, but the photos are not consistent. The first image is in the same sepia effect.

To follow this, the photos of Adele singing are collaged in black and white. I think this is very effective and somehow, make the images look almost nostalgic. The next page consists of black and white images again, and then goes back to the sepia effect, but this time 3 photos of Adele are merged, showing the emotion that goes into creating her music.

 

 

The final set of photos are collaged in black and white again, and are of Adele. All of these photos represent her minimalistic, stripped down style and are aesthetically pleasing, in my opinion.

 

The Final Slide and Back Slide

 

After the final image, the credits are presented on a double page spread. This informs the audience of who wrote each song, as well as who published, produced, and recorded it. This is done on a white background using a black sans-serif font, with an orange title for each song.

The final double page is predominantly black, with a message to fans from Adele, written in white sans-serif text. On the other side to the message, is a photo of Adele recording her album.

The very back page, is just plain black. I think this is particularly effective because it is almost a closure of the album, showing a final end.

 

The CD disk

 

 The CD for '25' doesn't initially match the rest of the digipak. However, when I considered this more, I realised that perhaps their is a hiding meaning. The CD, just like the digipak, is very simplistic. The name of the album '25' is written in a coral colour, in a font which looks as though it may have been written on with a lipstick. This gives the album a more personal feel, perhaps that Adele may have written this herself. I personally really like the CD, it is very minimalistic but effective.  

The Back Cover of the CD

 

The back cover if the CD enables the audience to see the names of the tracks 1-11. This is written in a sans-serif white font, in capital letters. This matches the appearance of the rest of the album, again very simple yet effective and looks very classy, representing Adele's on stage persona. There is also an image of Adele's face, different to the front cover. This is again in a sepia effect, which I personally think is very effective.  

What I have learnt

 

I have found that simplicity works nicely, in this case, less is more. The digipak matches Adele's image completely, I think this is because it is a reflection of her life so far. This therefore reflects the attitude of the artist and that her main focus is the music. I really love the idea of including all the photographs, so this is something I would like to include in my own music video, which will allow me to be creative and make the album aesthetically pleasing.